Consumers news and archive

Majority of consumers trusts safety of cotton, survey finds

A majority (85 percent) of global consumers believes that cotton is safe for the environment according to a survey by US non-profit organisation Cotton Incorporated. This is the highest percentage of any natural fibre, closely followed by wool (81 percent), as well as silk (76 percent) and hemp (69 percent). Since 2017, the research company has...

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Business

US fashion industry faces historic price surge following reciprocal tariffs

The retail landscape in the United States underwent a dramatic shift on August 7 as the most comprehensive tariff increases since the 1930s took effect. Thursday saw the reciprocal tariffs come into effect under the Trump administration after months of delays, with most imports into the country being hit with a baseline 10 percent duty. But with...

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Bollywood Brands Influencing Indian Consumers

Bollywood celebrity brands, such as Being Human by Salman Khan, HRX by Hrithik Roshan and many other are continuing to gain popularity in the fashion market in India, Euromonitor International’s Lifestyle Survey states that in 2019, 28 percent of respondents from India claim to have been influenced by celebrities while making a purchase...