creative lifestyle news and archive

Aditya Birla Private Equity picks up stake in Creative Lifestyles

Aditya Birla Private Equity has picked up a minority stake in Creative Lifestyles, the flagship company of the Mumbai-based Creative Garments, with a valuation of over Rs 300 crores. Creative Lifestyle is the owner of women's apparel brands, 109°F, Fusion Beats and O2xygen. Aditya Birla Group has been seeing considerable increase in contribution...

Fashion

109°F: Banks on new launches for faster growth

Thriving to be a leading player in women’s fashion, with a popular brand 109°F, Creative Lifestyles is now working hard on its launch an Indo-western brand ‘Fusion Beats’. As Rahul Mehta, Managing Director of Creative Lifestyles says, “We want to straddle the entire women’s wear segment in the long run including a possible entry in sleepwear and...