Creed news and archive

Creed opens new flagship in Covent Garden

Luxury perfumier Creed has opened its latest flagship store in Covent Garden, London, unveiling a new store design and its third standalone boutique in the UK. Situated on 14 King Street, the new 365 square-foot store from the luxury perfume house showcases its most extensive product range yet, including rare exclusives, alongside a welcoming...

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Kering issues 3.8 billion euro bond loan to finance Creed acquisition

Luxury fashion conglomerate Kering has issued a bond loan of 3.8 billion euros, which it said would “notably” finance its acquisition of perfume house Creed. The company added that the issue, which falls in line with its active liquidity management, would also enable it to enhance financial flexibility. Kering’s takeover of Creed had been...

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Kering's acquisition of Creed is reportedly valued at 3.5 billion euros

Kering, the French luxury goods conglomerate, last month announced its surprise acquisition of the prestigious fragrance house Creed, in a transaction valued at 3.5 billion euros, according to a report in the Financial Times. Although the exact financial terms of the deal were not disclosed initially, nor confirmed, this valuation sheds light on...

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Kering Beauté acquires Creed, expanding luxury fragrance portfolio

Kering has acquired its first standalone beauty business with the purchase of iconic fragrance house Creed. Adding to its portfolio of fashion and leather goods, eyewear and jewellery houses, Kering Beauté expands its already impressive luxury fragrance portfolio from its various brands, solidifying its position in the industry. The luxury...