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Levi's, Nike and Lancôme are amongst loyalty leaders, says Brand Index

Data from Brand Keys' 27th annual Customer Loyalty Engagement Index (CLEI) reveals that brands like Nike, T.J. Maxx, Lancôme, Sephora, Amazon, and TikTok are leading in their respective categories by either meeting or surpassing consumer expectations. According to Brand Keys President Robert Passikoff, companies excelling in service become...