Daiki Brands news and archive

Bennett Coleman buys stake in Daiki

Bennett, Coleman & Co (BCCL), the publisher of The Times of India and The Economic Times, has bought a 49 percent stake in Mumbai-based underwear maker Daiki Brands. The BCCL investment is in the form of advertisement capital. BCCL is known for its ad-for-equity deals, or private treaties, with companies. Launched in 2004, these treaties...

Fashion

Daiki Brands racing ahead with its innerwear offrings

“Comfort is the new luxury, and style is something that never dies. These aren’t just experiences, but qualities that are etched in every product created by Daiki Brands,” says Akshay Mahendran, MD, Daiki Brands. In a short span of over two years, Daiki Brands has proven to be a force to reckon with in the innerwear industry. The company has...