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New rules of influence: key takeaways for fashion from Milan Design Week 2026

Milan Design Week concluded at the end of April, giving experts time to analyse the impact of this pivotal edition. According to a recent report by PR agency Karla Otto, the experiential strategies of fashion houses have clearly shifted. The focus is no longer on installations designed solely for fleeting buzz, but on valuing the creative...

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Paris Fashion Week: With Matter and Shape, design emerges as a growth driver for fashion

By doubling the number of visitors to the tents in the Jardin des Tuileries during the March 2026 Paris Fashion Week, the Matter and Shape trade show, organised by WSN, has demonstrated the growing porosity between fashion and design. This is not a new phenomenon. Back in 2019, for the Galerie Kreo, Virgil Abloh reinterpreted the design of the...

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