Digital news and archive

Vogue magazine to reduce print issues to 10 editions per year

The future of printed fashion magazines has once again come under scrutiny, as Vogue, arguably the world’s most recognisable style publication, is to shrink its schedule to 10 issues per year. The number of publications will be reduced from 11, a schedule Conde Nast has adhered to over the past three years, prior to being a monthly release. With...

RetailFeatured

What’s next for modernizing physical retail?

For close to a decade now, brick-and-mortar has been treated like it was some dinosaur that would slowly go extinct. It was like a cow someone was going to put out to pasture. It was your grandparent before you put them in a nursing home. The rise of e-commerce and online shipping did chip away at some of brick-and-mortar’s position as the...

BusinessFeatured

Victoria's Secret launches inclusive digital-only brand aimed at Tweens

Victoria’s Secret has launched a digital-only brand aimed at Tweens. Called Happy Nation, the collection features sweats, swimwear, underwear and body care in gender neutral product categories. The new line is marketed as a judgment free community for tweens aged 8-13 and is size inclusive. In a press release Victoria’s Secret & Co. (VSCO) said...

BusinessFeatured

2022 will be a year of digital advancement

It took a pandemic to accelerate e-commerce and focus on digital, but now that customers are fluently shopping across multiple channels, expectations for personalised experiences online is growing. According to Adobe, businesses must create change at every level of their organisation to compete in a digital-first economy. In Adobe’ Digital...

Fashion

Shopping malls to offer hybrid consumer experiences by 2030, Ericsson reports

Ericsson’s 10 Hot Consumer Trends report has predicted that consumers will want hybrid malls by 2030. The report, which outlines a futuristic version of a shopping mall, claims that AR glasses, haptic bodysuits and tactile gloves will all be available, with space for any number of activities to take place. The research was conducted from an...

RetailFeatured

The post pandemic shopping habits that are here to stay

The biggest disruption to retail since the dawn of the digital age is undoubtedly the pandemic. There are few global events that have the capacity to alter the course of consumer shopping habits so abruptly. As life returns back to normal with economies and borders reopening, the digital shopping habits so globally embraced since March 2020 are...

Retail

Digital commerce to exceed 11.6 trillion dollars in 2021

Soaring growth in online sales show e-commerce spending is set to rise 11.5 percent this year to 11.6 trillion dollars. New findings from Juniper Research highlight the success of digital solutions during the pandemic spurring consumer behaviour will become increasingly digitally led, rather than reverting to pre-pandemic norms. The research...

RetailFeatured

How fashion brands can navigate post-Covid recovery

Shopping has changed drastically over the last year. Shop closures - most temporary, but others permanent - have seen fashion customers flock to e-commerce and online marketplaces. Brands and retailers have followed consumers, establishing and expanding their presence on channels such as Zalando. With the most stringent lockdown restrictions...

Fashion

Burberry launches AR Pocket bag experience

Burberry has launched an augmented reality (AR) experience allowing its customers to design their own 3D Pocket bag sculptures. The virtual bags are inspired by the maritime themes of the label’s SS21 campaign, called ‘In Bloom’. The collection takes inspiration from “a modern mythology, a contemporary fairy tale where a love story blooms...

Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

BusinessFeatured

Fashion's digital reckoning: one year on

When Tommy Hilfiger introduced a fully digital showroom back in 2015, little did parent company PVH know it would spell the future of wholesale. While offering a seamless interface of selling tools, a novel touchscreen where buyers can merchandise collections without requiring to see samples, it hadn’t banked on the notion that one day those...

Retail

E-Commerce Defines Brick & Mortar Shopping Experience

In this episode, Driven By Digital, we explore the ways in which online shopping has changed how we shop in person. The pandemic accelerated e-commerce sales in 2020. Pre-Covid, e-commerce sales accounted from between 10 to 20% for fashion retailers, depending on the sophistication and reach of their online platforms. At the height of Covid,...