Discounting news and archive

Under Armour faces new proposed class action lawsuit over 'false discounting scheme'

Under Armour is under the microscope once more, as the sportswear brand faces a new proposed class-action lawsuit alleging it uses a "false, misleading and deceptive pricing scheme" across its Under Armour Factory outlet stores and website. According to Linda Rappaport, a New York resident who filed the complaint in the state's Eastern District...

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UK retailers brace for challenging holiday season

A recent study by Fiverr International Ltd. reveals a stark disconnect between UK retailers' expectations and consumer spending intentions for the upcoming holiday season. The survey, conducted in partnership with Censuswide, polled 500 UK consumers and 500 small-to-medium business leaders, offering insights into the strategies retailers are...

Sale and special offers: a closer look at the discounting practices in the fashion industry

Discounting has become somewhat of the norm in the fashion industry today, with clearance culture emerging as the solution to excess stock for many retailers and brands. But could this practice be doing more harm than good? This background piece looks at sale and discounting practices. Contents • In fact, there’s not always a sale on • What...

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Discounting continues post holiday for inventory-heavy brands

What do Nike, Nordstrom, Amazon, Target and Levi Strauss have in common? Large inventories that continue to be discounted after Christmas in order to lower the stock glut. Target is a prime example with its latest bold promotional event, aptly called the “Target Clearance Run”, offering up to 50 percent of on certain categories. Substantial...

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Why many retailers are facing excess inventory this season

Shifts in consumer behaviour are difficult to forecast, with many largescale retailers facing excess inventory this season. As shoppers shifted from buying into comfortable fashion categories that were high in demand during lockdowns, retailers needed to have invested into occasionwear as much as casualwear, less on homeware and perhaps more on...

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Sale of the century: how retailers should approach discounting in crisis

In the UK, the spring summer discounting season is already hailed as the sale of the century. Not since the financial crisis in 2008 has so much product remained unsold. Unsurprisingly retailers are desperate to offload their stock. Many began discounting in March and April, at the start of lockdown when governments ordered stores to be closed....