divani news and archive

Fashion brand Diva’ni to open store in Lahore

Diva’ni, a fashion label inspired by Bollywood and revolving around movies, is set to open its doors to Pakistani customers. It will open a shop in Pakistan in July with the first international couture flagship store to be launched in Lahore. Diva’ni was first introduced to India in 2013 by Yash Raj Films and KBSH Private Limited. It is one of...

Fashion

Ethnic wear Diva’ni supports ‘Make in India’ campaign

Yashraj Films and Karol Bagh Saree House’s joint venture Diva’ni is supporting Prime Minister Narendra Modi’s Make in India programme. It provides a platform for weavers and artisans to showcase their exquisite craftsmanship. The house of ethnic wear works closely with artisans from remote corners of the country. It works with 500 zardozikars...

Trends

YRF unveils Diva’ni line

Diva’ni, the brainchild of YRF (Yash Raj Films) and KBSH was unveiled at a star-studded gathering at YRF Studios, as a tribute to the veteran director, Yash Chopra on his birth anniversary. The event witnessed who’s who of both Bollywood as well as the fashion industry coming together, to salute the legend who gave romance a whole new meaning in...

Apparel

Yash Raj launches fashion line Diva'ni

Yash Raj Films is all set to launch its first Bollywood inspired fashion line Diva'ni. The production house has partnered with Karol Bagh Saree House (KBSH) to create the label. Diva'ni will reflect the way late filmmaker Yash Chopra envisioned his heroines be it Sridevi in chiffon saris or the tight kurta-salwar worn by Sharmila Tagore and...