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Dora foresees innerwear MBOs as the next big thing

Dora, India’s leading premier innerwear brand since 1962 expects the fast growing innerwear segment to move towards fashion from basic and innerwear MBOs as the next big thing in retail. “The market is growing at around 10-15 percent year-on-year. And the brand may open exclusive stores in the next couple of years,” says P K Agarwal, Director....

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