DYFI news and archive

DYFI: Ready to launch a women’s denim line next

DYFI the jeans wear brand from Shri Laksmi Cotsyn, a part of Shri Lakshmi Group that was introduced after a test launch in Autumn/Winter 2010 is already giving stiff competition to leading denim brands. And now, after completing a successful year with its men’s line DYFI is getting ready with it women’s line to be launched in Spring/Summer 2013....

Fashion

DYFI(R) to unveil a women’s line by autumn/winter ’12

Shri Lakshmi Cotsyn’s young, trendy and fashionable brand DYFI® is on an expansion mode. Commenting on their retail strategy, Shakti Sinha, Business Head, Shri Lakshmi Cotsyn (DYFI®) says, “We hope to grow by 250 per cent by March 2013. While many international brands are coming to India and those that are already here, are looking beyond metros...

Apparel

Shri Lakshmi Cotsyn launches DFYI

Do You Fit In (DFYI) is a new denim brand launched by Shri Lakshmi Cotsyn. With jeans, shirts, casual trousers, cargos, shorts and tees, DYFI, is targeted at India’s young consumers. Shri Lakshmi Cotsyn, a diversified group offering a range of textile products and safety textiles for defense and paramilitary forces, launched two exclusives...