Fashion Featured
Ello peps up bridge-to-premium kids’ segment
India’s kids’ wear segment is growing at an exponential rate, and this has created endless possibilities for many players. New entrant, Ello, aimed at both boys and girls is tapping the potential of bridge-to-premium segment. “*The journey began in April 2013, as we saw a huge potential in branded kids’ wear space and a gap in bridge to premium...
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