Emami news and archive

Bipasha carries on the Emami legacy

Bollywood glamour queen Bipasha Basu is ready to be the new face of Emami, following the illustrious path set by Bollywood stars like Amitabh Bachchan, Sharukh Khan, Preity Zinta, Kareena Kapoor and cricket hero M S Dhoni. According to Aditya V Agarwal, Director, Emami Group, the deal has just been signed with Basu to promote the top brands from...

Apparel

Brands Betting on Loyalty Programs

The economic slowdown may have affected most retailers and brands however, some such as Levi’s, Adidas, Westside, Spencer’s Retail and Emami managed to keep their customer base intact all through. The credit goes to their loyalty program that delivered immediate value, choice and personal relevance. A factor that influences brand loyalty is the...