Enryca news and archive

Enryca to introduce women’s ethnic wear

Men’s wear brand Enryca which was introduced in India in 2009 by Chemi Clothing is chalking out plans to introduce women’s wear by next autumn/winter. The new line will be ethnic wear under a different brand name. Talking about the brand’s success, Bakruddin Azeez, Director, Chemi Clothing (Enryca) says, “Our turnover is Rs 25 crores and we...

Fashion

Enryca styles up A/W with a garage/industrial look

Enryca, a mid premium youth casual wear brand, which prides on its Swiss connection will bring together all the elements of fashion this autumn/winter. “Our collection will be more on the worked upon look. It will be back to the soiled greased look. The garage/industrial look is back. The economy has picked up. The recession is behind us and...

Fashion

Enryca to foray into women’s wear

Enryca, a mid-premium youth casual wear brand for men, which prides on its Swiss connection, will foray into women’s wear this autumn/winter. Initially, the women’s range will not be more than 20 per cent. Sanjay Ray, General Manager Sales and Marketing, Enryca says, “Initially, the product line will be very basic and comprise of denims, capris,...

Fashion

Enryca aims to be an international product at Indian prices

A part of the Black Tulip Group, Chemi Clothing Culture, makers of the brand Enryca, a mid-premium youth casual wear brand, which prides on its Swiss connection, is all set to launch its new spring/summer collection in territories previously unexplored by them. Targeting youngsters who prefer something nice and casual instead of loud, the...