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Puma focuses on women’s category in India

German sportswear brand Puma is now focusing on women’s category in India and is looking to drive its next phase of growth. The brand expects the segment to generate 30 per cent business from up from the current 28 per cent by next year. A Euromonitor report suggests despite a loss of Rs 3.6 crore last fiscal, Puma India remained a leading...

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