Eteenz news and archive

Chhota Bheem or Spiderman, character-merchandise a big draw among kids

Unlike in the West, popularity of character-based merchandise among Indian kids is still very strong. Various random retail surveys have established the fact that the popularity of cartoon characters in India has given a surge in demand for character based merchandise. Retailers are vying with each other to bring in the most popular character...

Fashion

E-Teenz: To launch Etodzz for new born and infants

Dhananjai Lifestyle Group the company behind junior wear brand E-Teenz has the largest and most comprehensive array of licensed cartoon characters in India under its umbrella – Spiderman, Doraemon, Popeye, Archie, Barbie, Fisher Price, Hot Wheels, Little Krishna and Pampered Girls. The Group is led by its flagship brand Eteenz aimed at children...

Apparel

Kolkata gets an Eteenz EBO

Eteenz, the value kid’s wear brand owned by Dhananjay Apparels, has launched its first exclusive brand outlet at City Centre in Kolkata. The new store is spread over 400 sq. ft. that marks the brand`s entry into the booming kid’s wear segment. The store offers the complete Eteenz merchandise, including T-shirts, shirts, frocks and denims, for...