Everlane news and archive

Evaluating the sustainability efforts of 5 leading denim brands

Jeans are a mainstay of holiday shopping gift lists but denim has traditionally always been top of the list of the most polluting and wasteful fashion sectors. With over 1 billion pairs of jeans sold annually, in an intensely competitive market, it can be difficult to know where to start as a sustainably-minded shopper. FashionUnited chose five...

Business

Gordon Brothers loans 25 million dollars to Everlane to support growth

Global advisory firm Gordon Brothers has announced that it has provided American clothing retailer Everlane with a 25 million dollar term loan secured by the brand and its working capital assets. In a release, the company said the brand would use the loan to support “over a decade of continued growth”. Speaking on the agreement, Tobias Nanda,...

PeopleFeatured

Everlane taps Andrea O’Donnell as new CEO

US fashion brand Everlane has reportedly hired a new CEO as current chief and founder Michael Preysman prepares to step down from the position. Andrea O’Donnell has been appointed to the helm of the company, WWD reports, while outgoing CEO Preysman will become executive chair. Preysman told WWD that growing Everlane was a “two-person job” and...

BusinessFeatured

Everlane lays off 42 workers as COVID-19 pandemic affects sales

Everlane has laid off a high number of workers as retailers across the fashion industry cope with a harsh economic state. Though it is not clear how many workers have been let go, WWD reports that "several hundred" workers were affected. A twitter account called Everlane Union has been chronicling the events. On March 27, the account posted:...

Fashion

Everlane launches Re:Down line of sustainably-produced filling

Everlane is bringing sustainability to the inside of its clothing. The brand has launched its new Re:Down line of outerwear made with cruelty-free recycled fill. Typically, down filling in jackets is made using cruel living-plucking practices, as Everlane explained on its website. Its Re:Down fill is made from 100 percent recycled down...

RetailFeatured

3 brands ditching discounts and doing their own thing on Black Friday

Joining Black Friday, the American discounting frenzy that is slowly taking over other countries, may seem like a win-win situation. By offering generous discounts, retailers can attract new customers and increase earnings by selling larger quantities than usual, right? Well, not so much. While some retailers earn more during Thanksgiving...

Fashion Featured

Future of retail: five examples of storytelling done right

Storytelling is a recurrent topic in the world of retail, especially when it comes to fashion. How to define the identity of your store or brand? How to present your store or brand in a way that matches its identity? How to tell an authentic story that consumers will identify with? Trendwatchers Jan Agerink and Birgit Maas, from Dutch...