FabMart news and archive

E-retailers join local retailers to tap small towns

Fabmart.com and Tradus.com have partnered local retailers in small towns to tap non-internet users in these areas to sell their merchandise. Indeed, while the new model guarantees customer acquisition, profits may still be elusive. Fabmart.com has been testing the model in four districts of Andhra Pradesh during the past one-year, and now it is...

Apparel

FabMart’s new retail model to tap rural markets

FabMart.com, a part of Madanapalle Retail Venture from Andhra Pradesh has come up with a new retail model to address demand-supply needs of smaller towns in India. Named as ‘RU-BAN’, FabMart.com wants to integrate their retail business with the social fabric of small towns to empower the rural consumer. Through this new model, rural customers...