Fashion
Live (in) tapping growth with new sportswear category
With the sportswear category on fast forward growth mode, denim brand Live (in) has launched its sportswear range to tap this market. As Tirtha Bhowmick, Country Head, Federal Brands, says “We thought of sportswear as a way of expanding our brand’s portfolio. Sportswear has a huge market with at least 50,000 retail points in India. Even if one...
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