Fjällräven news and archive

How Fjällräven aims to become younger and more urban

The three-day 'Fjällräven Classic Germany' trek brought 325 participants from 34 nations to the Allgäu region in southern Germany earlier this month. Alongside recreational hikers and specialist retailers, representatives of the Swedish outdoor specialist were also on site. Like the retailer Globetrotter and the footwear brand Hanwag, Fjällräven...

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Business

Fenix Outdoor slips deeper into the red in second quarter

Trading group Fenix Outdoor International AG (Fenix Outdoor) saw a further decline in sales in the second quarter of the 2025 financial year. The loss was also higher than in the same period of the previous year. The Zug, Switzerland-based group, which includes retailers such as Globetrotter, Naturkompaniet and Friluftsland, as well as brands...

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Fashion

Fjällräven perceived as most sustainable brand

Fjällräven has been voted as the most sustainable fashion brand by Swedish consumers. The voting is part of the Sustainable Brand Index 2023, which tracks 80,000 consumers across eight countries in Sweden, Norway, Denmark, Finland, the Netherlands, Estonia, Latvia and Lithuania. The Index measures and analyses nearly 1,600 brands across 36...