Retail
Myntra launches ethnic brand House of Pataudi
In a bid to tap into the largely unorganised ethnic wear market, online fashion platform Myntra, has launched an ethnic brand in collaboration with Bollywood actor Saif Ali Khan. Known as ‘House of Pataudi’, Myntra co-owns majority stake in the brand along with Khan and Exceed Entertainment. Ethnic wear in India is a Rs 70,000-crore market, with...
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