Forevermark news and archive

Forevermark to open about 140 stores next year

Forevermark, the diamond brand from De Beers Group, is planning aggressive retail expansion in India and is planning to open about 140 retail outlets by the end of next year. At present, De Beers has partnerships with 85 retailers in the country and is present in 13 cities. Sachin Jain, Managing Director, Forevermark India feels there is a...

Apparel

Forevermark to strengthen India presence

Forevermark, the jewelry brand of world’s leading diamond company De Beers, which announced its Indian entry last year with the introduction of its two international collections — Encordia and Forevermark Setting -- is now eyeing 20 per cent of its overall business to come from India, which stands at 10 per cent currently. The two collections...

Apparel

De Beers set to increase India business

Diamond major De Beers has targeted India as one of its major contributors to sales. In the next five years, the company expects 10 per cent of its global sales to come from India through its brand Forevermark. It also expects to increase its number of retailers in the country. Recently, Forevermark organized a trade forum where retailers and...

Apparel

De Beers targets 80% recovery post-recession

De Beers, known for its diamonds had to cut its rough diamond output by 50 per cent during the recessionary phase, especially when it’s largest consumer US, went into recession. By the end of 2010, the company recorded a production of 35 million carats of diamonds, which is 40 per cent of the world production. Now it wants to recover 80 per cent...

Apparel

India shining, says De Beers

De Beers, the South African diamond giant, is expecting India to account for 11 per cent of the global consumer market for diamonds by 2016 up from 7 per cent in 2009. With this in view, the company launched its brand Forevermark in Bangalore in January 2011 and then expanded into Mumbai and Delhi. Now, Forevermark is planning to expand into...

Apparel

De Beers’ Forevermark launched in India

The De Beers Group has launched its Forevermark branded diamonds with select retail partners, i.e. Abaran, C Krishnaiah Chetty & Sons and Joyalukkas. The Forevermark diamond brand assures consumers that a number of criteria have been strictly adhered to. Each diamond is inscribed with a number using proprietary De Beers technology that enables...

Apparel

Tahiliani designs for Forevermark

For every bride, jewelry plays a significant role. This year, Tarun Tahiliani has designed Forevermark’s bridal collection for his Bridal Couture Exposition. The collection showcased at DLF Emporio will also be brought to Mumbai from August 5 to 10. The exposition will showcase an exquisite collection of limited edition items where each ornament...

Apparel

Forevermark to launch in India

De Beers, one of the world’s leading diamond company, is bringing their brand Forevermark to India this December. Encrypted in 18 to 21 carat gold, the jewelry will have a starting price of Rs 10,000 to Rs 12,000. Less than one per cent of the world’s diamonds are eligible to be inscribed with the Forevermark brand icon and a unique...