Frenchie news and archive

VIP Clothing expands quick-commerce presence with Blinkit partnership

VIP Clothing Limited, an Indian innerwear brand, has announced a new partnership with Eternal Limited’s Blinkit, a quick-commerce platform, to enhance the accessibility and convenience of its products for Indian consumers. This collaboration will initially see VIP and Frenchie, the brand's flagship sub-brands, become available on Blinkit in...

Apparel

Maxwell Industries to open 20 stores by year-end

Inner wear manufacturer and marketer, Maxwell Industries plans to add 20 stores by the end of this year, taking the total number of outlets to 30. It aims to expand its footprint in the south and west through franchise route. The company owns brands like VIP and Frenchie apart from other brands like Feelings, Brat and Eminence. The company...

Fashion

VIP’s EBOs on the anvil

Mumbai-based Maxwell Industries, the multi-brand house has chalked out major retail expansion plans. From the next fiscal it aims to open 100 exclusive outlets in Tier I and II cities across west, north and south India. It now operates through MBOs and has no EBOs. Maxwell is the owners of innerwear brands -- VIP, Frenchie, Frenchie X, Brat and...