Fruit of the Loom news and archive

Zara teams up with Fruit of the Loom for capsule collection

Spanish fashion giant Zara has teamed up with US fashion brand Fruit of the Loom to launch their first joint capsule collection. The collection takes inspiration from Fruit of the Loom’s classic styles with bright colours across a selection of t-shirts, sweatshirts with matching shorts and pants, and undergarments. “It’s an honor to collaborate...

Fashion

Fruit of the Loom: Boosting India presence with new lines

A 100 per cent subsidiary of Bertshire Hathaway, Fruit of the Loom the innerwear and outerwear brand for men, women and kids is now moving ahead. The, company is looking to add a thermal wear range to its portfolio by year end. Opines Shrikant Raghavan, VP Sales and Marketing, Fruit of the Loom India, “Our focus now is on building the brand with...