Retail
1 in 2 UK consumers are interested in trying AR shopping
A Gartner company, GetApp, surveyed 1,000 consumers in the UK to find out their view on the use of augmented reality (AR) in shopping. Gartner defines augmented reality as “the real-time use of information in the form of text, graphics, audio and other virtual enhancements integrated with real-world objects,” and estimates that 100 million...
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