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Grasim Industries to foray into menswear with Liva fibre

Aditya Birla Group company Grasim Industries is looking foray into the menswear segment with eco-friendly viscose branded Liva fibre, produced by its sister company Birla Cellulose. The company's total viscose production has risen to 1,250 tons per day from 650 tons per day five years ago. The company has now announced Rs 5,000 crore fresh...

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