Halfdays news and archive

Halfdays brings its 'fashion performance' formula for women to Europe

Halfdays, the Colorado-based women’s performance outdoor apparel brand, is launching in Europe after six years of growth in the US. “We’ve really made our stamp in the women’s skiwear market in the US, and we definitely see a similar opportunity in Europe,” chief executive and co-founder Ariana Ferwerda told FashionUnited at the brand’s European...