Hero news and archive

Klarna buys social shopping platform Hero

Swedish payments provider Klarna has acquired social shopping platform Hero for an undisclosed sum. The deal will see Klarna introduce Hero to its 250,000 retail partners, “allowing their in-store teams to become content creators instantly, offering reviews, real-time advice and richer, more engaging and informative content around products”....

Fashion

Frame Denim launches virtual shopping

American fashion brand Frame, best known for its denim, has partnered with virtual shopping platform Hero to launch virtual shopping for customers online. According to the brand, the new virtual service has grown Frame’s average order values by 61 percent. Customers can chat and have live video consultations with Frame stylists. Stylists are...

BusinessFeatured

Hero secures 10 million US dollars in Series A funding

London-based start-up, Hero, which works with retailers to transform analogue retail space into “smart stores of the future”, has confirmed that it has secured 10 million US dollars in Series A funding to “accelerate” its reinvention of retail. Led by S28 Capital in San Francisco, with participation from Vectr Ventures in Hong Kong and DIP...