holome news and archive

Asos launches its first augmented reality feature

Asos has launched an experimental new augmented reality feature on its app, called Virtual Catwalk, which will test run on Asos Design products. The new shopping experience marks the online fashion retailer’s first augmented reality (AR) experience and aims to offer customers a new way of viewing its products in real life. The feature, developed...

Fashion

H&M Group to launch new apps with Google and HoloMe

H&M Group is set to showcase two new “cutting-edge” technology features during Stockholm Fashion Tech Talks, the conference on fashion digitisation, which have been created in collaboration with Google and HoloMe. Elin Frendberg, H&M group business development, said in a press release: “At H&M group we constantly work on innovations that create...