House of Innovation news and archive

Nike opens first European House of Innovation in Paris

Sportswear giant Nike opens its third House of Innovation store in Paris today, July 30, with the aim of showcasing its “best innovations, athlete storytelling and experiences” with an immersive and digitally-powered end-to-end consumer journey. Located at 79 Avenue des Champs-Élysées, this mark’s Nike’s first House of Innovation store in...

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Video: Nike House of Innovation 000

Nike opened its second-ever House of Innovation in the heart of Manhattan, New York City.

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In pictures: Nike’s new House of Innovation in Shanghai

Nike has unveiled its first “House of Innovation”, located in Shanghai. The new store concept celebrates the brand’s innovations with rotating art installations, workshops, lectures and digitally-led trialing sessions. It also offers visitors exclusive products and collectibles that can’t be found anywhere else. On its website, Nike defined the...