Retail
IMRB study finds 78 per cent buy denim jeans based on quality
An IMRB International study on denim industry has found 78 per cent denim jeans buying decisions are influenced by quality while 72 per cent is driven by brands. The research also found that 72 per cent of people associate jeans with casual wear and despite so any changes in fashion, denim jeans continue to be the evergreen choice for majority....
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