Influenster news and archive

Bazaarvoice launches new Influenster app to expand its online community

Bazaarvoice is expanding its online community of seven million shoppers with its new Influenster app, which matches shoppers with brands seeking honest feedback on their products through authentic reviews, photos, and videos. Reviews are still the most influential factor when making a purchase for over three-quarters of consumers (78 percent),...

Business

Two thirds of women call for more transparency from clean beauty labels

As World Environment Day approaches, it’s becoming clear that two thirds of women would like their ‘clean beauty’ products to be labelled more transparently. While 61 percent of women feel that beauty products labeled as clean do not contain sufficient information, 69 percent rely on alternative sources for ingredient details. That’s according...

Fashion

Effects of Covid-19: Half of consumers now prioritise availability over quality or price

As Covid-19 continues to cause shifts in shopping behaviours due to store closures and product shortages, new data reveals that one in two consumers are now prioritising availability over quality, price or brand when making purchases. Shoppers now prioritise availability, then price, then quality, whereas before the pandemic they prioritised...