inners news and archive

Maxwell Industries launches ‘Inners’

Maxwell Industries, which is a part of the VIP group, launched exclusive stores, ‘Inners’, which will stock all its brands under one roof. The first store was opened six to seven months ago. An Inners store is spread out over 350-550 square feet area. The target is Tier II and III town customers, especially in South India. The stores are in the...

Retail

Maxwell to open 93 innerwear studios in three years

Maxwell Industries, a leading manufacturer of innerwear plans to open 93 innerwear studios over the next three years. Called ‘Inners’, the stores will be launched on high streets, malls and residential locations. The company currently runs seven such studios offering popular brands under its umbrella including VIP, Frenchie, Brat, Feelings and...