Intersport news and archive

Intersport advertises in EA Sports FC 25

Intersport now also advertises at digital football matches. The sports retail group Intersport International Corporation (IIC), the international umbrella organization of the national Intersport associations based in Switzerland, has entered into a partnership with the US game developer Electronic Arts (EA) for the football simulator EA Sports...

Business|INTERVIEW Featured

New Intersport CEO: ‘The global 2.0 strategy will be at the heart of our business’

Intersport is looking for new ways to grow. The shopping center specializing in sportswear and sports equipment is expected to conclude the first quarter of 2019 with several sales transactions, and the group wants to expand its online business, expecting growth prospects for 2019 to far exceed 2018 sales. To put this growth driver in place,...

RetailFeatured

Tmall and Intersport launch interactive megastore in Beijing

Swiss sporting goods retailer Intersport and Chinese internet giant Alibaba’s Tmall unveiled on Tuesday a co-branded store in Beijing complete with interactive features “to offer consumers in China a more engaging and informative shopping experience” according to an Alizila news release. “We believe Tmall is the ideal partner in our endeavor to...