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7 Lessons from SMCP’s Isabelle Guichot on successfully managing a business

At Fashion Reboot 2023, organised by the IFM, Isabelle Guichot, managing director of luxury conglomerate SMCP, which owns Sandro, Maje, Claudie Pierlot and Fursac, offered fashion professionals seven lessons on how to "manage a fashion company in times of disruption and uncertainty". Lesson no. 1: Adapt collection architecture, simplify...