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ITC Lifestyle news and archive

Fashion

Retailers, brands pre-pone winter wear sales

As the mercury dips lower in the north India, winter seems to be spreading a lot of cheer among Indian apparel retailers. After doing brisk business with the winter wear collection on their shelves, most retailers and brands have now started discount sales. Perhaps a little early, for unlike previous years this time sales have started since...

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Apparel

ITC bets on small towns

ITC Lifestyle, the lifestyle and retail arm of ITC, is targeting consumers in smaller towns of India to boost sales of its various brands such as John Players and Wills Lifestyle to cash in on the prosperity of the booming middle class. The company is also planning to expand the women’s range in Wills Lifestyle that now contributes more than 30...

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