Itsapark news and archive

H&M closes sustainable multi-brand platform Itsapark

H&M has taken its sustainable multi-brand platform Itsapark offline. The group told FashionUnited the choice was taken to “leverage the strategic learnings from Itsapark” and integrate them into the H&M brand to “secure a larger impact and audience”. Itsapark closed its customer facing operations in November, with the “majority” of its employees...

Fashion

H&M Group launches digital fashion guide Itsapark

Global fashion group H&M has launched a beta version of a new community-driven, digital fashion guide based on questions and answers, Itsapark. The concept aims to “make fashion easier” stated H&M Group in a short statement, as it creates a space where people can get “honest answers to all their fashion questions”. On the beta website, Itsapark...