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A brand is a promise, and you have to fulfill that promise, says Jaclyn Smith
Jaclyn Smith was a pioneer in the world of celebrity clothing lines. She signed with Kmart in 1985 to create apparel and accessories and the line still resonates with consumers today, holding firm as one of the retailer’s most reliable brands. Meanwhile other celebrity lines have come and gone––Sarah Jessica Parker, Miley Cyrus, Avril Lavigne,...
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