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Apparel

Loyalty bonus from Jealous 21

Jealous 21, the exclusive jeans brand for young girls that was acquired by Indus League Clothing, is now betting big on its mobile phone-based loyalty program called Club J21. With nearly 8,000 members, the brand is looking at doubling membership this calendar year. Aimed at girls between 18-24 years, Jealous 21, reaches out to its target...

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