Kidly news and archive

Mori expands US presence with Kidly by Mori launch

British baby and children’s wear brand Mori is venturing further into the US market through the regional launch of Kidly by Mori as part of its next phase of growth. The London-founded label has pitted the US as a key strategic growth market, with Nordstrom and Bloomingdale’s already serving as stockists for the Mori brand itself, operating...

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Business|Interview

Inside Mori’s 10-year growth playbook: Physical retail, pre-school expansion and US localisation

Now in its 10th year, Mori has its ambitions set on being more than just a babywear brand. Last month, the company made such a mission known by making its first acquisition: Kidly, another British label but for pre-school children. Now, Mori is also growing its retail network with the opening of a new store in Hampstead this summer, bringing its...