Label news and archive

Metallic hues, embroidery, prints dominate Ritu Kumar’s A/W line

Designer Ritu Kumar’s brand by the same name launched in 1969 reflects the ancient Indian tradition of craftsmanship in a contemporary setting. The brand is known for its distinctive use of colors, quality of fabrics, intricate embroidery and a gloriously rich Indian aesthetic sense. As Ritu Kumar says, “Each of our collection has three key...

Retail

Ritu Kumar brings the spotlight on ‘Label’

Ritu Kumar is known for her range of traditional and bridal clothing but now she wants to bring her casual-wear sub-brand ‘Label’ in the spotlight. Kumar is expanding her offering and increasing marketing spends on brand Label. In the last one year, the company has increased her advertising budget by 5 to 7 per cent up from less than 3 per cent...