Lemax targets women’s wear by next fiscal
Men’s denim and casual wear brand Lemax, launched in 1995, is now keen on foraying into women’s wear by the end of spring/summer ’11. The women’s wear collection will not be high fashion jeans and will be under the same brand name. “We will start women’s wear after a season in, April, May ’11. Initially, we will have two fits that is, any two...
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