Retail|INTERVIEW Featured
E-commerce in China: The rules of the game for starters
In a world of sluggish fashion sales and retail insolvencies, China’s apparel market may just by its sheer size appear as the promised land. But fashion brands looking to sell online need to understand the rules of Chinese e-commerce that are often set by online giants such as Alibaba and JD.com. Marie-Amélie Rolin Jacquemyns, co-founder of...
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