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Italian menswear industry recovers as dress codes blur

Italy’s menswear sector is recovering from a slump during the pandemic. Amid easing coronavirus restrictions and rising sales, fashion brands look to redefine what men will wear as they return to offices and go on vacation. You know men are serious about fashion when they don’t mind sweating in bespoke suits as temperatures soar above 35 degrees...

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Video: Liu Jo - SS19 collection

Liu Jo - Spring Summer 2019 collection. Source: FF Channel, YouTube.

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Retail

Liu Jo shifts expansion focus to China

Liu Jo aims to make it big in China by opening up a string of newly-owned stores. Italian fashion label Liu Jo has shifted its expansion focus to Asia following a period of rapid growth in Europe over the past few months. The brand opened a new, directly-owned store in Shanghai earlier this month at Plaza 66, as it seeks to consolidate its...

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