Live In news and archive

Live In aims to add 400-500 MBOs by March

Lifestyle brand, Live In has grown by 60 per cent this year and hopes to add 400-500 MBOs to its existing network by March. Also, it wants to expand aggressively in eastern and northern markets. At the moment the brand already has a network of 25,000 MBOs across India. In the first week of February, the company plans to launch Ajay Devgn...

Fashion

Live (in) tapping growth with new sportswear category

With the sportswear category on fast forward growth mode, denim brand Live (in) has launched its sportswear range to tap this market. As Tirtha Bhowmick, Country Head, Federal Brands, says “We thought of sportswear as a way of expanding our brand’s portfolio. Sportswear has a huge market with at least 50,000 retail points in India. Even if one...

Fashion

Live In: To introduce casual shirts, designer sportswear

In last five years, Live In the men’s brand from Federal Brands has exponentially grown by around 400 percent both in volume and value terms. Already present in 3,500 MBOs, it now plans to add another 400 to 500 MBOs this season. “Apart from aggressive retail strategy, new products are also in the pipeline. In summer ’13, we will add casual...

Fashion

Live-in: IPO, PE funds, retail expansion the way to go

In the last five years, Live-in brand has exponentially grown by around 400 per cent both in volume and value terms. With the aim of maintaining similar growth rates in the coming years, the company is now looking at Rs 150 crores revenue this fiscal. Federal Brands the promoters of the brand aims to achieve this growth through retail expansion,...

Fashion

Live-in: To add shirts and T-shirts to its range

Launched in 1998, Live-in from Federal Brands is looking at creating a class in mass category in bottom wear. Enjoying a pan India presence, and targeting to achieve a turnover of Rs 150 crores this year, it has also heavily invested in marketing and advertising the brand by sponsoring Australia-Sri Lanka cricket series and also advertising at...

Fashion

Live-in men’s wear gets a makeover

Live-in men’s denims and casuals, a leading brand from Federal Brands, is trying out different strategies to get a new makeover. Closing at Rs 105 crores last year, with a 53 per cent growth it targets Rs 160 crores this year. The company is trying out different marketing policies like in-shop branding, new ad campaigns, new logo et al to grab...

Fashion

Live-in: Tastes success through MBOs

Live-in, the popular jeans wear brand has chalked out plans to widen its retail network especially in the east. Launched in 1998, Live-in is a part of the Federal Brands and targets the fashion-conscious, teenagers offering them a label that sports international styles at an affordable price. “We have denims and casual trousers and we also do...