Retail
Manyavar, Mohey target younger consumers
Vedant Fashions is targeting the younger audience for its ethnic wear brands: Manyavar and Mohey. Manyavar’s current ‘Parivar Ravivar’ campaign also works to this end. The brands are also standardising the fabrics used across all products. They are designing new chemical formulations for fabrics to increase uniformity and the overall feel of...
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