MAS Holding news and archive

Amante: Aiming to be India’s No. 1 lingerie brand

Owned by MAS Holding, lingerie brand Amante is already doing about Rs 50 crores turnover in retail. “We have been growing at 30 to 40 percent year-on-year. We will hit Rs 100 crores in the next few years,” says Vivek Mehta, CEO, MAS Holdings elaborating on the India plans. Aiming to be the No. 1 lingerie brand Amante is aiming to be the most...

Fashion

Amante: A swimwear range and EBOs are in the offing

Women’s innerwear brand Amante launched in 2007 has been clocking in a steady 50 per cent growth since its inception. Even though the figure plunged to 35 per cent last year due to low consumer sentiment, excise duty among other reasons, Ajay Amalean, MD, MAS Holdings makers of Amante is optimistic that it’s an excellent rate since the category...