Maxwell news and archive

Maxwell plans October launch for own web store

Maxwell Industries, known for popular innerwear brands, VIP and Frenchie, is preparing for ecommerce foray with its own web store this October. The brands are already retailed on leading online platforms such as Flipkart, Jabong and Amazon. However the company plans to offer exclusive merchandise on its own ecommerce venture. The Rs 265 crores...

Apparel

Maxwell Industries to open 20 stores by year-end

Inner wear manufacturer and marketer, Maxwell Industries plans to add 20 stores by the end of this year, taking the total number of outlets to 30. It aims to expand its footprint in the south and west through franchise route. The company owns brands like VIP and Frenchie apart from other brands like Feelings, Brat and Eminence. The company...

Apparel

Maxwell plans ‘Inners’ stores in Gujarat

Mumbai-based Maxwell Industries, manufactures of men’s and women’s inner wear and lingerie would soon enter Gujarat with its exclusive retail store ‘Inners’. The company, known for its flagship brand ‘VIP’, will set up exclusive inner wear store in Ahmedabad within the next 3-4 months. As per the retail strategy, company plans to open at least...

Fashion

Eminence: Plans exclusive stores by October

After establishing its presence through about 1,100 MBOs across India since its launch in 2009, Eminence, the popular innerwear label from France is now looking at setting up exclusive stores. Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries, who brought the well-known brand to India says, “Initially, we intend to be...

Fashion

Maxwell Industries: Targets Rs 1000 cr in three years

One of the oldest Indian companies engaged in manufacturing and marketing of innerwear, Maxwell Industries is targeting Rs 1,000 crores turnover in the next three years. Also on its agenda this year is opening of EBOs. “We market well-known brands viz. VIP Innerwear, Frenchie, Frenchie X, and VIP Feelings and all their sub brands. Maxwell’s...

Fashion

Maxwell Industries: Kid’s the new focus

Maxwell Industries, the Rs 550 crores manufacturer and marketer of innerwear is known for its multi-brand strategy of catering to different segments. After creating a successful presence in men’s and women’s category, the company is looking at establishing in the kids’ segment with its BRAT label apart from focusing on the socks and thermals...

Fashion

VIP’s EBOs on the anvil

Mumbai-based Maxwell Industries, the multi-brand house has chalked out major retail expansion plans. From the next fiscal it aims to open 100 exclusive outlets in Tier I and II cities across west, north and south India. It now operates through MBOs and has no EBOs. Maxwell is the owners of innerwear brands -- VIP, Frenchie, Frenchie X, Brat and...

Apparel

Innerwear makers on a new role

With a significant shift in consumer preferences, from unbranded to branded innerwear, manufacturers are looking to branch out in the leisure segment. To woo the youth (16-25 age group), companies are looking at brand extension into leisure wear and increasing focus on design and development. Maxwell Industries for example, will add a leisure...