Maxwell Industries news and archive

VIP to chase a turnover target of Rs 1,000 crores by 2020

With around 22 percent market share, innerwear label VIP from the Maxwell Industries, targets a turnover of Rs 300 crores by the end of this fiscal from Rs 260 crores, reported in 2014-15. The target is to reach Rs 1,000 crores by 2020 by registering a growth of 25-28 percent every year. To achieve its target, the company that focused on top 10...

Retail

Maxwell to open 93 innerwear studios in three years

Maxwell Industries, a leading manufacturer of innerwear plans to open 93 innerwear studios over the next three years. Called ‘Inners’, the stores will be launched on high streets, malls and residential locations. The company currently runs seven such studios offering popular brands under its umbrella including VIP, Frenchie, Brat, Feelings and...

Fashion

VIP strengthening brand image with new products

After introducing lounge wear, innerwear brand VIP is ready to add more products to its portfolio and handkerchiefs are next in line. It has also unveiled a special thermal wear range this winter. Commenting on the expectations from the season, Sunil J Pathare, Vice Chairman and Managing Director, VIP says, “During Autumn/Winter sale of...

Fashion

VIP chalks out plans to open 35 EBOs by March ’13

Aiming for a constant 30 per cent growth over the next three years, Maxwell Industry is focusing on achieving a revenue target of Rs 325 crores this fiscal. Growth would be driven by new products coupled with EBOs. Commenting on the company’s strategy, Sunil J Pathare, Vice Chairman and Managing Director, Maxwell Industries says, “We have...

Fashion

Maxwell Industries: Kid’s the new focus

Maxwell Industries, the Rs 550 crores manufacturer and marketer of innerwear is known for its multi-brand strategy of catering to different segments. After creating a successful presence in men’s and women’s category, the company is looking at establishing in the kids’ segment with its BRAT label apart from focusing on the socks and thermals...