McCann news and archive

Promart India plans image makeover

Promart India, the discount retail chain for apparels and value format concept, plans to go in for an image makeover and rebranding of its logo in a move to reach out to more people. It plans to open around 100 stores across tier-II, III, IV cities over the next year. Run by Apple Group of companies and VEMB Lifestyle, Promart operates 50...

Apparel

McCann bags Promart’s creative duties

Retail chain Promart has appointed McCann Worldgroup India to handle its creative duties following a multi-agency pitch. The agency’s Mumbai office will handle the account. This is the first time Promart has appointed a creative agency. An in house team handled the creative duties earlier. The lifestyle value retail brand bought out the IP and...

Apparel

McCann Erickson to handle Park Avenue’s creatives

Park Avenue’s creative duties will now be handled by global advertising agency McCann Erickson. The brand’s business will be taken care of by the Mumbai branch of the agency. Park Avenue had initiated a search process a few months ago. Following which it received applications from various agencies. The current agency which is managing the...